Creating a new brand identity and language for Cambridge start-up.
The KISS solution
KISS developed a new brand identity for PhoreMost which allowed it to stand out in the crowded Life Science sector. The use of purple hues ground the brand in the LifeScience sector, important for PhoreMost’s target audiences, while at the same time, softening the brand and giving it an approachable personality.The pink hotspot communicates the company’s targeted approach to improving successful drug discovery rates.
Once a visual identity route had been agreed, KISS rolled out the identity across all corporate marketing collateral from business cards to a PowerPoint to Social Media platforms. In addition, KISS designed and built the PhoreMost website.
Since launching the new brand, PhoreMost, led by CEO Chris Torrance and supported by COO Jeff Roix has attracted significant investment, has strengthened its board with notable heavyweights Jonathan Milner and Hermann Hauser and has top tier partners as it advances on its visionary aim of drugging the undruggable.
Discover more of our work
KISS has worked with a wide range of clients, primarily in the education, science and technology sectors. Projects we have been involved with include PR and marketing campaigns, website redesigns and rebranding exercises.