In a very crowded and competitive drinks market, PWR+ needed a website that set them apart from the competition.

In a very crowded and competitive drinks market, PWR+ needed a website that set them apart from the competition.
Pioneering sports drink, PWR+ appointed KISS to re-design its website. With an innovative range of products in a highly competitive market, PWR+ needed an agency with a strong creative design capability and digital expertise. Following a competitive pitch against four other agencies, KISS was the clear favourite with its strong portfolio of holistic and responsive web designs for multi-device audiences.
KISS approached the challenge by first establishing how PWR+ should differentiate itself from its competitive set. As the product is entirely natural it seemed important to clearly establish a level of grit and realness absent from some of the more superficial sports drinks. This translated into a creative concept based around being at one with the world.
Once we had established a creative concept for the site, KISS developed a design-led site that brings to life the consumer aspirations and product benefits of the first PWR+ product, ‘Perform’- a beetroot-based sport drink. Utilising modern web technologies, we developed a fully responsive site that uses full bleed images and masking effects to create a multi-level site. As part of the development, PWR+ wanted the ability to sell their products online, so we developed an e-commerce solution that is not only full PCI compliant but also fully scalable for any future requirements.
Although the site is very design-led we have integrated a powerful modular-based content management system (CMS) that allows PWR+ to make changes to the site's content when and whenever they like.
KISS has worked with a wide range of clients, primarily in the education, science and technology sectors. Projects we have been involved with include PR and marketing campaigns, website redesigns and rebranding exercises.