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Medical technology communications platform

KISS developed new branding and positioning to help SBRI Healthcare facilitate the introduction of innovative technologies into the NHS.

The client

SBRI Healthcare is all about providing funding for smaller companies to compete for the opportunity to bring vital new medical technology into the NHS – particularly in areas where there is a specific technological requirement that is currently not met.

To create a new brand identity for SBRI Healthcare

To position SBRI Healthcare as a standalone brand

To build a communications platform that would optimise awareness of the new brand in the marketplace

The KISS solution

KISS began by developing a new corporate ID for SBRI Healthcare, building on the main SBRI logo. This new identity was used to drive the creation of design templates, a website and an exhibition stand. The branding provides a strong brand platform for SBRI Healthcare to promote and communicate the benefits of the funding/support programme much more effectively.