![Bayer Crop Science Atlantis Star](https://www.kisscom.co.uk/media/pages/work/bayer-crop-science-atlantis-star/22a7f8e34a-1708958637/2-1_2880x1440_bayer_atlantis-star.jpg)
![Bayer Crop Science Atlantis Star](https://www.kisscom.co.uk/media/pages/work/bayer-crop-science-atlantis-star/330e43de2c-1708958637/1000x1440_atlantis-star-mobile-header.jpg)
A campaign to launch Atlantis Star - a new herbicide for Bayer
Brief
Bayer needed a distinct campaign to launch its new best-in-class grass-weed herbicide, Atlantis Star, to UK growers and agronomists. Our brief was to communicate the superior efficacy of the herbicide on a range of challenging grass-weeds.
Solution
To generate excitement we developed an ad taking inspiration from classic film posters, with Atlantis Star acting as a new chapter in the challenge, with its active ingredient making a star debut, ‘Coming soon to a field near you’.
As with all campaigns we have produced with Bayer, we always seek to stand-out and get noticed with an innovative creative approach.
Result
A strong launch campaign year with good sales, followed up with a second year of the campaign further embedding market awareness.
![](https://www.kisscom.co.uk/media/pages/work/bayer-crop-science-atlantis-star/c3a6b17144-1708958637/1-1_1440x1440_bayer_atlantis-star-1.jpg)
![](https://www.kisscom.co.uk/media/pages/work/bayer-crop-science-atlantis-star/35b16ba3f1-1708958637/2880x1440_ascra-22-digi-banner-rt.jpg)
![Bayer Crop Science Atlantis Star](https://www.kisscom.co.uk/media/pages/work/bayer-crop-science-atlantis-star/31f188a855-1710344122/atlantis-star-1-1_2880x1440_programmatic-ads.jpg)