Telensa is the world leader in integrated smart street-lighting solutions. It makes wireless smart city applications, helping cities, regional authorities and utilities around the world save energy, work smarter and deliver more joined-up services. Telensa’s sophisticated solutions can be seen all around the world including Dubai, Wellington (New Zealand) and Georgia (US), as well as in a number of UK locations, including Edinburgh, Doncaster and Birmingham. It has large-scale street-lighting networks in more than 80 cities.
Shifting brand perception
Telensa was expanding its scope to develop smart cities solutions, so its marketing goal was to elevate its brand and shift its position in that market. The company wanted to be perceived as the leader in the smart cities space, but currently enjoyed that position only in the smart street-lighting arena. This shift in perception would not only drive sales, but also help to prepare the company for future growth in scope.
Telensa wanted to communicate to municipal authorities the fact that it can provide cities with a platform for the future, allowing authorities to manage services and to underpin wider smart city strategies. The messaging also needed to show that Telensa’s solutions are cost effective for both the short and long term – it can cover a major city in two days.
KISS worked with Telensa to refresh the brand with a new strapline and we developed a brand language and set of icons to communicate the different offerings.
We developed a new website, which focused on current and new smart city applications including waste analytics, drainage traffic analytics and air quality to demonstrate that Telensa can provide more than just street lighting.
Resources are a key feature of the website which are available to those that register on the site which connects to Salesforce via an API.
The work included building 3D models of cities for the website to demonstrate the range and complexity of the Telensa network – Telensa’s success is built on controlling hundreds of thousands of street lights across entire cities and regions, all with a clear business case. This has required a set of technologies that combine hyperlocal sensing over wide areas, minimal running costs and multi-decade reliability.
These are exactly the requirements of smart city strategies as they emerge from small-scale pilots into the commercial mainstream.
Discover more of our work
KISS has worked with a wide range of clients, primarily in the education, science and technology sectors. Projects we have been involved with include PR and marketing campaigns, website redesigns and rebranding exercises.