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Brand refresh with a contemporary twist

Full brand refresh activated across a broad range of touchpoints including a new multilingual website.

The client

Treatt is a leading global independent supplier of innovative ingredient solutions for the flavour, fragrance and consumer goods industries. Treatt and its people have a reputation for possessing in-depth knowledge of the component ingredients utilised in these industries and is recognised as a trusted resource by its customers worldwide.

The Treatt brand was developed in the 70s and no longer represented the ambition of the business, KISS was approached to refresh the identity and develop a new website to communicate the full Treatt offering.

The challenge

To refresh the Treatt brand to reflect the ambitions of the organisation

To position the brand as a global business, strategically partnering with clients

To build a new website that brings to life and communicates the full Treatt offering

The KISS solution

Following a period of market immersion, KISS facilitated a brand articulation workshop with the Treatt UK and US team in order to be able to articulate the business offering. This ensured a clear creative brief and distinctive tone of voice based on the strategic position of ‘where art meets science’. KISS then refreshed the brand identity, maintaining the equity and heritage of the brand but giving it a contemporary twist.

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Over five months, KISS designed a range of unique images that represent the key product categories that make up Treatt’s business offer. This new brand language was implemented across a vast array of brand touchpoints from printed collateral and stationery, sales tools, video assets and signage, through to a new multilingual website.

The results

Since launching at the annual sales conference, the new Treatt branding has been well received both externally by customers and internally by employees across the business.

KISS has given Treatt a fresh, modern and exciting new look to reinforce the fact that we’re a company that means business.

Daemmon Reeve

CEO

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