With so much data available to us, it can be hard to know which information will bring the most value to your business. However, the right data can help to inform decisions, meeting your audience with the right message at the right time. At KISS, we help to navigate the maze of data out there with insights to bring your digital marketing to life, in line with your objectives.
Consumers don’t want to receive endless generic messages. Personalised interactions with your brand are the key to successful engagement. Through the use of Mapp, a sophisticated marketing automation platform, KISS can help to manage your messages effectively across multiple channels to enhance customer engagement, building up profiles of your users from the touchpoints they interact with. By automating this process, you can save time and ensure your audience is receiving appropriate content on the relevant channels to them.
From building engaging email templates through to send-out and measuring the success of a campaign, KISS can help to utilise and develop your database of email contacts across a variety of email platforms. With the correct strategy, KISS creates targeted campaigns with emails that your customers will want to open. Email is an effective way to create a high rate of conversion direct from your customers’ inboxes, with the latest research suggesting that, on average, every £1 spent on email gives you an ROI of £29.64 (DMA, 2016).
Search engine optimisation
We are all heading online to find information, so it’s vital for your business to be at the forefront of the relevant search engine result pages. From identifying the issues that could be holding your site back, through to in-depth site audits, KISS works with its clients to bring their websites in line with current SEO guidelines.
Analytics & reporting
You’re putting time and resources into your digital marketing efforts, but how do you know if they’re really working to meet your wider business goals? Providing regular analytics reports, KISS can determine the success of your digital presence against set KPIs. KISS delves beyond the numbers until we find useful insight to inform decisions for your next campaign.
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