Crisis Communications Workshop
An unexpected, unplanned for crisis can ruin a hard won reputation, decimate your bottom line and put the future of your company in jeopardy. In today’s 24/7 society reacting quickly and effectively is critical. In our experience some clients have plans but they are rarely updated and some don’t feel they need one. By being prepared from the outset you get to take control and that’s where our Crisis Workshop can ensure you and your team are equipped to handle any incident.
In simple terms, it’s a bit like map reading – step one, work out where you are now if a crisis hit, step two, establish where you want to get to and step three, decide how you are going to get there and successfully manage a crisis from start to finish.
Between us the KISS team has helped many global brands define and implement their crisis communications strategies.
We all have strengths in different areas. Jane has worked agency side on crisis comms for blue chip brands such as Durex, Scholl and Thomas Cook and Hugh is our clean tech guru.
A crisis workshop typically takes half a day and the agenda is designed according to each individual business. Typically however, it involves 3 steps:
The first step is to identify what a potential crisis might be? What are your current vulnerabilities? Do you have a plan and can it steer you successfully through a crisis scenario? When did you last review it and is it still relevant for your brand? What are the gaps? If you don’t have a plan, what should it contain – what do we need to consider? By asking questions like this, we will identify the gaps to help define what your crisis plan should look like.
Deciding what you want your brand to look like during and post-crisis is key. We’ll take the key areas identified in Step 1 and focus on your audit. What should your checklists look like, what templates do you currently have in place (holding statements, reserves, QAs, etc.), and so on. We will map out what your focus should be and how you can achieve it.
Having a strategic plan in place in case the worst happens is vital insurance for any company. By the end of the workshop, we will have identified the core contents for your plan and understand how well prepared your organisation is. With a strong plan you can not only avoid damage but can come out ahead with your reputation intact.
KISS combine strong creative flair with a thorough understanding of the complexities of handling a pan-European account, and top level strategic direction.
Head of Sales and Marketing, Plastikote