An unexpected, unplanned for crisis can ruin a hard won reputation, decimate your bottom line and put the future of your company in jeopardy. In today’s 24/7 society reacting quickly and effectively is critical. In our experience some clients have plans, but they are rarely updated – and some don’t feel they need one at all. By being prepared from the outset you get to take control and that’s where our crisis workshop can ensure you and your team are equipped to handle any incident.
Crisis communications workshop
A crisis workshop typically takes half a day and the agenda is designed according to each individual business. Typically however, it involves three steps:
The first step is to identify what a potential crisis might be. What are your current vulnerabilities? Do you have a plan and can it steer you successfully through a crisis scenario? When did you last review it and is it still relevant for your brand? What are the gaps? If you don’t have a plan, what should it contain – what do we need to consider? By asking questions like this, we will identify the gaps to help define what your crisis plan should look like.
Deciding what you want your brand to look like during and post-crisis is key. We’ll take the key areas identified in Step 1 and focus on your audit. What your checklists should look like, what templates you currently have in place (holding statements, reserves, QAs, etc.), and so on. We will map out what your focus should be and how you can achieve it.
Having a strategic plan in place in case the worst happens is vital insurance for any company. By the end of the workshop, we will have identified the core contents for your plan and will understand how well prepared your organisation is. With a strong plan you can not only avoid damage but can come out ahead with your reputation intact.