KISS stands for ‘Keep It Successfully Simple’ and that’s exactly what the agency does for its clients. KISS works with a wide array of clients across its core sectors of Science, Technology and Education. But for them, keeping it successfully simple isn’t about providing a basic solution to a client’s problem. It is about uncovering an essential truth about a brand and creating impactful creative campaigns to communicate that in a simple way to that brand’s audience. This is often a complex, but hugely rewarding, process.
I have always admired simplicity and believe it is underappreciated as an aesthetic. We live in a world that is now cluttered with marketing messages. The ones that are truly striking are those which manage to maintain both a simplicity and a beauty.
It has been a great experience working with a team who are passionate about creating “successfully simple” campaigns for a wide-range of companies every day.
I did not really know what to expect from my internship. But I certainly had a little bit of fear that I might have to spend the next three months brewing tea and pouring coffees! Far from that, I have spent my time getting stuck in with supporting the team – getting involved in everything from competitor reviews and analysing social media accounts, to writing briefs and supporting KISS marketing.
So far, the KISS experience has been invaluable. I look forward to continuing to work over this summer and being a part of a great creative team.