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Companies like the Keep it Simple, Stupid! approach

30 June, 2011 Reading: 1:32 min

Companies like the Keep it Simple, Stupid! approach

According to KISS Communications, the ‘Keeping it Simple!’ approach that the company was founded on is proving more popular than ever. “The last few years have been incredibly challenging for organisations, businesses, and the not-for-profit sector, with pressure on marketing budgets and mounting demands to demonstrate a return on investment,” says Simon Fryer, Managing Director at KISS Communications. “Thankfully, our strategy of keeping it simple and straightforward has resonated well with our clients; businesses value simplicity. To us, bringing a brand to life is about clarity of a simple message, not the flamboyance of a huge budget or a complex execution.” He continued, “We help our clients find the one big thing that will help them achieve their business ambitions. Our capabilities extend to clarifying strategy and branding then connecting and integrating them to the most appropriate media solutions, whether that is digital, design, advertising, PR or exhibitions, or an integrated mix, for consistent and focused messages.” Providing strategy, advertising, design, digital, exhibition, and PR services, all prepared and delivered with the ‘Keep it Simple’ approach, KISS Communications and its subsidiary KISS Public Relations has won an impressive range of blue chip clients, including Anglian Water, Plasti-kote,, Johnson Matthey, Bosch, and successful SMEs including One Nucleus, Plus Partnership, Couch Perry & Wilkes, Cambridge Past, Present & Future, Balancing Blooms, Geomerics, IMRG, and Vincent & Gorbing. Robert Ware, Marketing & Business Consultant and Trustee of Cambridge Past, Present & Future, agrees: "I have worked with KISS since their early days on various projects in both the DIY and charity sector. Their clarity of thought and creative expertise are second to none. From a service perspective, nothing is too much trouble. And they're lovely people too. What a combination!"

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