As long-term advocates on the power of good customer experience, it is great to see this important topic getting more attention than ever before in media.

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To help you navigate the latest in customer experience trends and opinions, we select our top must-reads from the past month:

The Experience Economy: Key trends 2017 - Campaign
A great summary from Zoe Lazarus, Global Future and Culture Planning Director at Diageo on why experience is the biggest trend in marketing

What is Customer Experience? – Forbes
For the CX-uninitiated this is a great first port of call and includes a snappy video explanation from customer experience futurist Blake Morgan.

Three ways to improve customer experience from within – eConsultancy
Good insights for in-house staff facing internal challenges to delivering great customer experience.

How to design a seamless customer experience – Marketing Week
First hand examples of how two major brands – Hyatt and Marks & Spencer – have used data, promoted agile thinking and restructured teams to improve customer loyalty and retention.

AI is the future of customer experience– Daily Telegraph
For marketers looking to move their customer experience strategy forward, this article provides some future-gazing around the role of artificial intelligence in customer experience.