The Cambridge Preservation Society has appointed KISS Communications to create a new brand identity for the historic organisation. For 80 years, the Cambridge Preservation Society has protected the character, amenities, historic buildings and setting of the City and its surroundings but felt its name no longer represented its future remit. “There has been a significant increase in pressure on Cambridge city’s development and this is a demand that is set to continue,” explains Carolin Göhler, CEO with Cambridge Preservation Society. “As a result the role of the Society has become increasingly important but its name was becoming less relevant. We wanted a new name that would reflect the Society’s vision as well as continue to care for the past, whilst still taking a proactive concern for the present and future.” Name development carried out by KISS Associate, Phil Morley, concluded that Cambridge Past, Present & Future was the right name for the Society and KISS Communications was asked to submit its thinking for a new brand identity. Carolin continued, “KISS Communications was the obvious choice for this important project. The company’s experience with major brands and its no-nonsense approach was exactly what we were looking for. We are delighted with the result. We now have a revitalized brand that will, I hope, see us through the next 80 years!” Creative Director at KISS, Richard Bland, said “Working with Carolin and the team has been great. From the start we understood that, as with any charity, budgets were tight, but getting it right first time was critical. Our solution covers not only the core brand, but most of the key communications with effectiveness and versatility, all of which are included in an easy to use set of brand guidelines.