KISS Communications has appointed Sarah Reakes to the position of Strategy Planner. Sarah’s appointment further strengthens the KISS team during a period of strong growth for the integrated marketing agency. Sarah will work on planning for current KISS blue-chip clients and will also lead a standalone service, demystifying the strategic development process, reducing complexity and making it accessible for aspiring SMEs and ambitious start-ups. “In today’s competitive environment it is crucial to have a clearly defined strategy for your brand that has buy-in from all stakeholders. Defining the brand offer, understanding and managing the connection between the brand, its consumers and the marketplace is at the heart of strategic planning,” believes Sarah. “It can make the crucial difference between successful long term growth and failure.” Commenting on her appointment, Simon Fryer, Managing Director at KISS said, “Sarah brings with her a wealth of international experience gained over the last 20 years in marketing and advertising both as client in a number of blue-chip multinationals such as United Biscuits, Colgate-Palmolive and Nestlé, and more recently with advertising agencies such as Publicis and JWT. She has also developed many successful brand and communications strategies for large and small brands, and has experience across all media from TV to trade.” “We all wish Sarah every success in her career at KISS,” continued Simon.