Brand articulation is key. A simple, focused articulation of what you want your brand to stand for, its tone of voice and key benefits can make a huge difference to the impact of your marketing communications.
Sarah is a marketer and brand strategist with over 20 years of experience, both as client in a number of blue-chip multinationals such as Colgate-Palmolive and Nestlé and with advertising agencies Publicis and JWT.
Sarah began her career with United Biscuits in the UK and subsequently worked in New Zealand, Australia, The Netherlands and Belgium. She has worked with a number of leading household names such as Special K, Hobnobs, Philadelphia, Ritz and Vegemite.
Since joining KISS in 2011, Sarah has managed a large number of key client projects, using her extensive FMCG experience and fresh thinking to develop successful campaigns for clients including Bayer, Cambridge University Press, the Babraham Institute and CYCLE Pharmaceuticals.
While managing the agency, Sarah remains hands on and has input across all agency strategic projects.
Sarah is closely involved with the PROI, liaising with agency owners to share best practice and offer local insight and global activation for KISS clients.
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