Video is the future of content marketing. Recent research by Cisco predicts that by 2017, online video will account for 69% of all consumer traffic. Watching something engaging is memorable and can be hugely influential.

Facebook recently reported that its total video views had hit 8 billion per day, doubling figures recorded just seven months earlier. A great marketing video can boost your social shares, drive traffic to your site and, most importantly, increase conversion rates. Here are five of some of the best video marketing campaigns of 2016 so far.