Sue is an experienced account handler and brand strategist with over 16 years’ experience in leading agencies.
After graduating from Cambridge University with a degree in history, Sue began her career as a graduate trainee at Ogilvy. She has worked on integrated multi-media campaigns for Unilever Foods, Dove and Ford. This led to an interest in how brands communicate and behave across all channels and platforms, including internally.
Sue went on to work as a brand consultant developing marketing, brand and communication strategies for a large number of leading brands including BUPA, GlaxoSmithKline (Lucozade), General Mills (Haagen Dazs, Green Giant), Dairy Crest, Selfridges, Harrods, The Body Shop and Currys.
In 2008 Sue trained as an organisational coach at Ashridge Hult Business School and has in depth expertise in vision, values and purpose, cultural change and leadership development. She is also an accredited practitioner of MBTI Step 1.