The new brand identity brought together visual references from each of the businesses that had joined the Amino group: orange from Booxmedia, red from Entone and green from Amino, together making one business, one brand. These distinctive heritage colours were used throughout the brand language and across all communications to maintain the equity of the original businesses and to provide distinction between the product and service offerings under the umbrella of the new Amino brand.
The focus of the Amino website was to present Amino’s new, wider solutions and product offering, while providing its customers with clear routes into relevant support platforms. In addition, the website is a critical tool to position the Amino team as true experts in their field. KISS worked collaboratively with Amino’s UK and US teams to help capture their thought-leadership knowledge, as part of a content strategy to help form the basis of the site.
Given the short timescales, the digital work had to begin while the development of the brand was still in flux, meaning agility was a core requirement for KISS’s creative, digital and account service teams. During this period, a microsite was also developed to communicate the new brand internally to employees across Amino’s offices in the UK, Finland, Hong Kong and the USA.
We designed collateral across a range of touchpoints from exhibition stands, video assets, printed material and stationery through to Amino’s annual report and a brand-new website.
KISS developed a new brand for Amino, producing collateral that included exhibition stands, an annual report and stationery. The new brand was launched at Mobile World Congress in February 2016.