Cambridge English Cambridge English

Global Digital Campaigns

Transforming brand perception through campaigns and training

The Client

Cambridge English, a language assessment organisation that is part of the University of Cambridge, approached KISS to manage many aspects of its digital marketing.

The Challenge

To help transform the assessment business into a digital learning organisation

To shift brand perception amongst global audience of learners, schools and universities

To develop and execute digital campaigns

Mobile Digital Campaings

THE KISS SOLUTION

KISS developed a series of global digital campaigns, primarily focusing on learner recruitment and building brand awareness across markets from Spain to Pakistan and Brazil. This involved developing the creative idea and full execution across platforms from Facebook to Twitter, Instagram to LinkedIn, Google display and AdWords. Throughout the campaigns, KISS ran ongoing analytics, refining and tweaking the media to optimise the results.

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In addition, KISS supported Cambridge English in developing other digital activities, including running advanced analytics training sessions, digital strategy workshops, website audits, and UX and persona development.

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