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Cambridge University Press
Creative campaign to thank teachers for their hard work during Covid-19
Brief
To create a campaign for Cambridge University Press that facilitates appreciation from the global community for the job teachers are doing through the Covid-19 crisis.
Idea
To #letateacherknow during these strange times how much they appreciated, by asking students, parents and the wider community to share a letter, picture or video addressed to their teacher, describing how much they are missed.
Result
An engaging and timely social campaign that gained global traction and following in a time when the world paused to say thank you.
![Cambridge University Press](https://www.kisscom.co.uk/media/pages/work/cup-teacher-appreciation/55865119b7-1706001148/square-1-opt.png)
![Cambridge University Press](https://www.kisscom.co.uk/media/pages/work/cup-teacher-appreciation/cc9094aed7-1706001148/square-2-opt.png)
![Cambridge University Press](https://www.kisscom.co.uk/media/pages/work/cup-teacher-appreciation/7794956b0c-1706001148/square-3-opt.png)
![Cambridge University Press](https://www.kisscom.co.uk/media/pages/work/cup-teacher-appreciation/3f3686a8d0-1706001148/square-4-opt.png)
![Cambridge University Press](https://www.kisscom.co.uk/media/pages/work/cup-teacher-appreciation/1f38195561-1706001148/cuptweet1_1-1_1440x1440_mobile.jpg)
![Cambridge University Press](https://www.kisscom.co.uk/media/pages/work/cup-teacher-appreciation/dbd135569a-1706001148/cuptweet2_1-1_1440x1440_mobile.jpg)
![Cambridge University Press](https://www.kisscom.co.uk/media/pages/work/cup-teacher-appreciation/be9f21a061-1706001148/cuptweet3_1-1_1440x1440_mobile.jpg)