Cambridge University Press Cambridge University Press
Cambridge University Press

Creative campaign to thank teachers for their hard work during Covid-19

Brief

To create a campaign for Cambridge University Press that facilitates appreciation from the global community for the job teachers are doing through the Covid-19 crisis.

Idea

To #letateacherknow during these strange times how much they appreciated, by asking students, parents and the wider community to share a letter, picture or video addressed to their teacher, describing how much they are missed.

Result

An engaging and timely social campaign that gained global traction and following in a time when the world paused to say thank you.

Cambridge University Press
Cambridge University Press
Cambridge University Press
Cambridge University Press
Cambridge University Press
Cambridge University Press
Cambridge University Press

Need some bold thinking?

Simply contact Sue who managed this project and is ready to discuss your business needs

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