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Driving awareness of game-changing work

KISS PR helped raise the profile of David Ball and drive awareness of the game-changing work it does in sustainable construction.

The client

David Ball Group, a research-led company specialising in developing and manufacturing specialist products for the global construction and building industry, appointed KISS PR to raise the profile of the Group and drive awareness of the game-changing work the company is doing in sustainable construction.

The challenge

Raise profile of David Ball

Promote the industry-leading work of David Ball Group

Drive awareness of Cemfree, its latest game-changing product

sustainable construction

The KISS solution

KISS PR achieved a total audience reach of more than 943,397 during this initial six month campaign. In total, 58 articles were achieved, including 89 mentions of David Ball Group and 135 mentions of its award-winning product Cemfree. This included coverage in 25 trade features. Target publications that featured our client included: The Guardian, BBC Look East, BBC Radio Cambridgeshire, Construction News, Concrete, CIBSE Journal, World Cement, Premier Construction, Materials World Magazine, Building Products, International Railway Journal and Chemistry & Industry, to name just a few. The campaign also won silver award for best Corporate and Business Communications Campaign at the Anglia, Thames and Chiltern Pride Awards.

Based on KISS PR’s excellent reputation we decided to appoint them as our communications agency. We have been working with them for just over six months and are delighted with the results achieved and their high standards. They have complimented our marketing strategy and have come up with lots of creative ideas. We look forward to continuing our successful working relationship.

Deirdra Bartholomew

Group Marketing Manager