Horizon Discovery Horizon Discovery

World-class e-commerce website

Horizon Discovery is one of Europe’s most exciting medical biotech companies. KISS developed a new e-commerce website to position them as a truly global player.

The Client

Horizon is one of the fastest-growing biotechnology companies in Europe providing human cells for medical research using gene replacement/manipulation techniques – particularly in the search for DNA-based cancer treatment. They had reached a point in their brand and corporate development where they needed to take their global marketing presence to the next level.

Our Challenge

The brief was to position Horizon as a leading player in the global marketplace

To develop and build a class-leading corporate online presence including a brand-led corporate website and online forum

To incorporate a state-of-the-art international e-commerce facility into the website

The KISS Solution

In conjunction with life-science PR specialists Zyme, KISS developed a brand-new Horizon Discovery website. It incorporates a new e-commerce facility, richer search functionality, video, webinars, a dynamically generated downloadable catalogue and a structure optimised for easier user accessibility. It’s also integrated into a cloud-based CRM system. The site's fresh new ‘look and feel’ has subsequently driven an overhaul of the brand identity across all marketing communications, to form a fully integrated brand campaign.

We have worked with KISS for over 3 years and as an ambitious company decided to get them involved early on our journey. They have been responsible for creating a suite of marketing tools, including three websites, that greatly supported us as we raised funds, commercialized our business model and ultimately through our IPO in 2014. They are agile, responsive and took the time to understand our commercial strategy.

Chris Claxton

VP Marketing

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