IXICO Positive IXICO Default Logo

Elevating the corporate brand

KISS developed a marketing communications campaign to prepare neuroimaging expert IXICO for its impending AIM listing.

The client

IXICO – a group of neuroscientists with some fantastic intellectual property and pieces of med tech in the brain health arena – approached KISS six months before its AIM listing, looking to communicate its offering more effectively to the marketplace.

The challenge

To articulate what IXICO did and what its proposition was

To develop a new website to represent IXICO’s business as it went through AIM listing

To create a brand name, identity, digital presence and collateral for a new product

The KISS solution

In order to design a new online look and feel for the brand, we first had to work with IXICO's team to uncover the company's purpose, proposition and personality. We did this via a series of concise workshops with key stakeholders.

Through these, the team agreed a brand book – a summary of what the team members wanted the brand to stand for – and this formed the basis of a brief for the web redesign. We designed and developed a fully responsive website, featuring a powerful content management system and a unique social media feed.

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At the same time, KISS began work on the naming and branding of a new dementia diagnosis product, through a workshop that defined the brand proposition, brand essence and tone of voice.

As a result of this process, IXICO launched a new brand called Assessa. KISS created a logo and brand identity, sales collateral and a stunning website that launched in early December 2013 to coincide with the London-based G8 dementia summit.

Shortly after the launch of the new IXICO site, and our simultaneous launch of the Assessa diagnostic product, IXICO was acquired by Phytopharm plc. In recognition of the brand’s market strength, Phytopharm changed its name to IXICO plc.

We chose KISS, as the agency has a solid reputation in the science and technology sector and experience of working with businesses looking for significant growth.

Kate McLeish

VP of Technology, IXICO