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Elevating the corporate brand

KISS developed a marketing communications campaign to prepare neuroimaging experts IXICO for their impending AIM listing

The Client

IXICO – a group of neuroscientists with some fantastic intellectual property and pieces of med tech in the brain health arena – approached KISS six months before their AIM listing, looking to communicate their offerings more effectively to the marketplace.

Our Challenge

To articulate what IXICO did and what their proposition was

To develop a new website to represent IXICO’s business as they went through AIM listing

To create a brand name, identity, digital presence and collateral for a new product

The KISS Solution

In order to design a new web look and feel for the brand, we first had to work with their team to uncover their purpose, proposition and personality. We did this via a series of concise workshops with key stakeholders.

Through these, the team agreed a brand book – a summary of what they wanted the brand to stand for – and this formed the basis of a brief for the web redesign. We designed and developed a fully responsive website featuring a powerful content management system and a unique social media feed.

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Simultaneously, KISS began work on the naming and branding of a new dementia diagnosis product, through a workshop which defined the brand proposition, brand essence and tone of voice.

As a result of this process, IXICO launched a new brand called Assessa. KISS created a logo and brand identity, sales collateral and a stunning web site which launched in early December 2013 to coincide with the London based G8 dementia summit.

Shortly after the launch of the new IXICO site, and our simultaneous launch of the Assessa diagnostic product, IXICO was acquired by Phytopharm plc. In recognition of the brand’s market strength, they changed their name to IXICO plc.

We chose KISS as the agency has a solid reputation in the science and technology sector and experience of working with businesses looking for significant growth.

Kate McLeish

VP of Technology, IXICO

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