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Launching not-for-profit group

KISS was briefed by the NHSA to develop a brand positioning to help present the North as an important destination for life sciences.

The client

The Northern Health Science Alliance is a new partnership of the leading universities and hospital trusts in the North of England. They are committed to developing the North as a key national location for life sciences organisations, with the aim of improving the health and wealth of the region. The NHSA approached KISS to develop a launch campaign that would include the creation of the brand identity, stationery and a website.

Our challenge

To create a focused brand positioning for the NHSA

To develop a corporate/brand identity

To design and build a new website to reflect the new brand/market positioning and identity

The KISS solution

A KISS workshop with the client facilitated the development of a distinct and focused brand positioning to reflect their leadership and commitment in the sector. This formed the basis of the creative brief which would underpin our design of the NHSA’s new identity and corporate website – launched in early 2014.

KISS understood our vision from the off and developed branding that we're proud of. Our messaging is clear and we have a consistent look and feel that can run through all our communication platforms.

Dr Hakim Yadi OBE

Chief Executive, NHSA