During her time at KISS, Anthea has played a lead role in growing the agency’s client base through work with clients including BACs, Vox SP and Johnson Matthey. She was part of the pitch winning team for key KISS client Bayer Corporate and has overseen the growth of the agency’s work for key clients across the technology, science and education sectors.
The newly-created role reflects the agency’s recent growth following a series of client wins and a deeper working relationship with our international partners in the PROI Worldwide.
Anthea’s remit as Head of Account Service will be to ensure the smooth running and optimisation of the agency’s account service function to ensure KISS continues to ‘clarify the complex and make the memorable’ for its clients.
Prior to KISS, her wide-ranging and extensive marketing experience includes a stint at Top 20 London agency WCRS, working for global brands including BMW, First Direct, Anchor and Canon. She has also worked at Redback, working on a mix of start-ups and global accounts.
Sarah Reakes, Managing Director, said: “This news demonstrates our commitment to providing a quality service to our clients. Anthea has a real skill in building long-standing relationships with clients in order to deliver exceptional results as well as motivating her team to deliver great work. Her appointment will give our Account Service team additional structure and fire power as our agency continues to grow across its Cambridge, London and Oxford bases.”
Anthea Hughes, Head of Account Service, said: “Our agency belief is to ‘Keep it successfully simple’ – and this approach is something I believe has the power to truly impact our clients’ communications. With a number of new client wins and a growing, talented team, I look forward to taking our Account Service offer to the next level and ensuring we remain committed to delivering the very best for our clients across the strategy, creative and activation of their brand communications.”