A newly formed partnership has turned to KISS Communications’ standalone service, KISS Future to create a brand and marketing launchpad for their new business. The group consisting of senior finance and risk professionals have formed a company offering financial expertise to social enterprises and chose the award-winning East of England creative communications agency to assist in articulating their brand proposition, personality and values. At the end of the brand strategy process the agency developed a name for the organisation. The first step for the new partnership was a brand vision workshop during which KISS Future’s Strategy Planner, Sarah Reakes, helped the group tease out their proposition, personality and brand essence. Following this, the team at KISS developed a long list of potential names which answered the brief. A second workshop was then held to shortlist and finally pinpoint the most appropriate name. Pilot Fish Partnership was the clear winner in the process. The name Pilot Fish clearly resonated well with all the partners explains Sarah, she said, “It perfectly reflects their brand personality and essence and was felt to standout in the financial services category.” Once the name was finalised, KISS Communications then developed a Pilot Fish brand identity and marketing collateral and website (www.pilotfishpartnership.co.uk) to reflect the brand’s core values and personality. Richard Jones, Partner at Pilot Fish Partnership, said “ It can be incredibly hard when you are very close to a project to identify a brand proposition and personality, let alone coming up independently with a name that reflects your organisation. We were delighted with the professionalism and creativity that KISS demonstrated during the workshops and are thrilled with our brand look and feel and thoroughly enjoyed working with KISS.” KISS Future is available as a series of flexible structured modules over a pre-set timeframe or as a bespoke service. Sarah Reakes, who regularly speaks at business events on KISS Future has over 20 years of experience in marketing and advertising both as client in a number of blue chip multi nationals such as Colgate-Palmolive and Nestlé, and more recently with advertising agencies such as Publicis and JWT. Sarah began her career with United Biscuits in the UK but since then has worked in New Zealand, Australia, The Netherlands and Belgium. If you are interested in finding a unique and inspiring vision for your business then call Sarah Reakes on 01223 911123 for an informal, no obligation chat or alternatively email sarah@kisscom.co.uk.