As the digital marketplace becomes increasingly competitive, marketers are looking for tools to improve customer engagement and support in the digital transformation of their businesses. The Mapp Customer Engagement Platform helps businesses to manage email, social and mobile marketing efforts to improve customer experience and maximise conversions.
Mapp and KISS have partnered together for the past 5 years to deliver over 200 million emails, often incorporating complex and multiple campaign objectives. KISS has successfully created, managed and analysed campaigns to increase engagement, open and click-through rates, improve deliverability and increase conversion.
Simon Fryer, CEO, commented:
Our new partnership with Mapp will provide our clients with access and meaningful support to a state-of-the-art Customer Enagement Platform, with all the benefits of working with a creative and agile agency. Being an integrated agency means we can also understand the strategic value of email, mobile and social media within the wider context of the marketing mix.
The new strengthened KISS / Mapp partnership provides marketers with a dedicated team to manage their email requirements on one of the world’s leading platforms. The KISS team will work with clients to ensure an easy transition to the Mapp Customer Enagement Platform and to ensure that their campaigns are optimised in every way to deliver ROI.
Michelle Ellicott-Taylor, Channel Director at Mapp added:
Through the combination of KISS and Mapp’s expertise, not only do our customers benefit from having the technology to execute the right message at the right time to the right audience, they now have the added value of the wrap around services from KISS to enhance and progress their digital marketing and creative strategy. Partnering with KISS means we help companies achieve the best ROI through engaging customer interactions with long-term customer loyalty and value across the ever-evolving digital landscape.
To find out more about MAPP please visit: mapp.com