Kramp
European brand campaign to drive awareness and keep Kramp front of mind
Brief
A Europe-wide campaign to demonstrate Kramp’s unique brand proposition, which aims to support farmers to keep farming via its widely available, unrivalled range of spare parts, delivered quickly anywhere in Europe.
Solution
A powerful single-minded creative idea ‘We are the K-team. On a mission to keep you farming’. We developed a campaign look and feel and a toolbox of digital assets which the Kramp marketing teams in their individual markets then used to activate the campaign via social and direct media buys. This ensured a seamless activation process and a strong, consistent look and feel for the campaign across multiple markets.
Result
A pan-European campaign delivered to Kramp as a toolbox of digital assets that could be localised easily and activated in market while ensuring brand and campaign cut-through and consistency.
