European brand campaign to drive awareness and keep Kramp front of mind
A Europe-wide campaign to demonstrate Kramp’s unique brand proposition, which aims to support farmers to keep farming via its widely available, unrivalled range of spare parts, delivered quickly anywhere in Europe.
A powerful single-minded creative idea ‘We are the K-team. On a mission to keep you farming’. We developed a campaign look and feel and a toolbox of digital assets which the Kramp marketing teams in their individual markets then used to activate the campaign via social and direct media buys. This ensured a seamless activation process and a strong, consistent look and feel for the campaign across multiple markets.
A pan-European campaign delivered to Kramp as a toolbox of digital assets that could be localised easily and activated in market while ensuring brand and campaign cut-through and consistency.