New brand strategy and visual identity
To update and refresh the RSC’s core brand strategy and visual identity to reflect and reinforce its strategic vision and seamless customer experience.
A cohesive and well-rationalised visual identity that builds on RSC’s heritage, retains existing brand equity, and runs across the corporate brand and its product and service sub-brands, ensuring that the RSC’s narrative is reinforced.
The evolution of the RSC identity and product hierarchy. A new identity representing the overarching proposition and the vision for the business under one unified brand, all wrapped up in a comprehensive set of guidelines.