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Successful launch of academic publisher, Taylor & Francis’ Instagram account
Brief
To develop a strategy to launch the Taylor and Francis Instagram account, grow a solid follower base and drive engagement across the Science, Technology, Education and Mathematics (STEM) communities.
Solution
A curated hub of stand-out content that breaks category conventions by providing visually arresting content tailored to Instagram, alongside interesting stories to keep Taylor & Francis front of mind and build community.
"#DiscoverYourTruth" – bringing certainty to an uncertain world was used as the central hook for all content ensuring consistency of approach across all posts.
Result
An outstanding performance, within 6 months of set up the account had generated over 5M impressions and was delivering engagement rates of 10.3-11.3% versus the industry average for Higher Education of 3.19%.
![Taylor & Francis](https://www.kisscom.co.uk/media/pages/work/taylor-francis-instagram/3dcc41e86c-1706001148/1-1_1440x1440_t-f_insta.jpg)
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