Compelling Instagram content and creativity with impact

Brief

Develop an Instagram strategy and launch a vibrant and informative channel that sparks curiosity across the Science, Technology, Education and Mathematics (STEM) community.

Idea

#DiscoverYourTruth – bringing certainty to an uncertain world. An audience-centric hub of stand-out content that breaks the category conventions by providing high value imagery and interesting stories that will keep Taylor & Francis front of mind and build community.

Result

Top performing content delivered engagement rates of 10.3-11.3% - industry average for Higher Education is 3.19%