Expert website design and development
Our highly experienced, multi-disciplinary digital team based in our central Cambridge office plans, designs, develops and maintains websites of varying complexity. Client objectives and the needs of their users are the foundation of all web projects, ensuring all sites deliver seamless, intuitive and engaging experiences.
We use a range of content management systems (CMS) and we can craft a digital solution to meet the needs and objectives of your business. We have extensive experience in CRM integration, e-commerce, accessibility, cross platform development and search engine optimisation (SEO).
Thoughtful design, rapid responsiveness to feedback, strong communication and a skilled team of developers combined to deliver a truly collaborative approach and stellar outcomes. The end result is something I am truly proud of.
Head of Marketing - UKTIN
A user-first approach to website discovery and planning
Balancing driving business needs and opportunities with operational aspects to improve internal efficiencies is no mean feat.
Our aim is to uncover these opportunities alongside the usual metrics such as increasing traffic, repositioning your organisation, improving conversions, or enhancing the user experience.
Site audit, SEO and health checks
We use a range of tools and products to help us assess the health of your existing website. We can advise on technical SEO, Google Core Web Vitals, Google Lighthouse and web accessibility and give you a report of mitigations to improve your website.
We use a range of content management platforms (CMS) and can discuss which will best suit your needs based on the complexity of your project, the experience within your content and marketing team, and the preferences of your IT team. We can also advise on customer relationship management systems (CRM) such as Hubspot and Salesforce, marketing automation platforms such as Klavio or bulk email tools such as Mailchimp and Campaign Monitor, and how these can be integrated with your website and marketing activity.
User experience (UX) research
This informs content requirements and drives structure. Our team of experienced UX professionals are ready to help you understand the demographics, characteristics and behaviours of the individuals visiting your website now, or who you would like to attract. This information helps us create user personas that represent your target audience segments and from this we can tailor design, user experience and content to engage and convert site visitors.
For complex structures or specific functionality, it helps to visualise core journeys through flow diagrams. These highlight the potential routes that users might need to take to navigate through specific content or to achieve specific goals. These routes influence website structure and the later wireframe stage. The information we gather is used to map out the website, grouping content in a logical and intuitive manner, creating a foundation that's scalable for future growth.
CMS platform migration and end-of-life planning
Most open-source CMS, including Umbraco and Drupal, stop supporting older versions of their platform as new versions are released. This can leave your existing website vulnerable to exploitation. We can plan and manage an upgrade and migration of your website to a supported platform.
Creative web design that’s seamless for users to engage with
A website wireframe is a visual representation of a website layout. Wireframes typically use simple shapes, lines, and placeholders to represent elements of a webpage such as headers, navigation, content sections, functionality, images, and buttons. They serve as a guide for website development and help visualise a site's layout and user flow before proceeding with the design and development process.
Our web UX team will wireframe the key aspects of your new website to help guide user journeys and allow all stakeholders to agree on a site structure.
Often referred to as UI design, this is the design phase that evolves wireframes into the site’s final visual form. Our experienced Cambridge-based website designers will align closely with your brand identity, finding opportunities to maximise its impact through engaging UI elements and interactions with a key focus on optimising across the full range of screen sizes.
When planning complex websites, we often consider creating a prototype which illustrates in high definition how pages and functionality will operate for a user, but without any data persistence or functionality. Prototypes are visually complete and often created using UX tools such as Figma, Adobe XD or Sketch. Sometimes, when we need to prove and test a concept, our developers may build elements in HTML to check viability.
Creative assets to enrich your content
Digital style guide and design library
As part of the creative process our web design and development team will create a digital style guide. This provides a full library of style elements including headings, buttons, accordions, tabs and blocks to enable your website to expand whilst remaining true to the original design concept.
Asset production and image selection
To enhance the content on any new website our team will support with sourcing, purchasing and treatment of any required image assets. If required, we can select or design an icon library to use throughout the site.
Diagrams and infographics
We can bring to life detailed business processes or complex scientific and technical concepts using diagrams or more complex infographics designed by our creative team. Infographics can be clickable and animated and crafted to work on a range of screen sizes.
From concept to storyboard to creation, we can guide you through the process of creating video content for your website. This can be anything from a company introduction or explainer video through to a product walkthrough.
Our in-house content team can help you create SEO optimised, engaging content for your website to ensure your content generates organic traffic - from SEO blogs to newsletters and digital campaigns.
Robust development that performs
With a clear focus on results, we use our technical and design skills coupled with our in-depth industry insight to develop robust websites which perform well and deliver high impact.
Post launch we offer tools and service packages to assess and enhance sites, enabling us to support evolving business and user requirements.
Utilising current website development techniques and tools, our web developers build to current web and search engine standards, to ensure we deliver an accessible experience to users. Our client sites are responsive and optimised for a full range of devices and environments; they’re also fast to load, secure and built to last.
Content management systems (CMS)
Our team works with a variety of CMS and we can choose a product which best suits your organisation. We work with Umbraco, Kirby, Drupal and Wordpress. We are an Umbraco Silver partner and have staff trained in the effective delivery of this platform. We can migrate content from many other platforms simplifying the rebuild process.
We have vast experience delivering E-commerce solutions for a range of B2B and B2C clients utilising our own bespoke solution or a marketplace product such as Shopify. We work with our clients to deliver store-fronts that sell a range of physical, digital and subscription products.
Using the Xamarin platform we develop native mobile applications for a B2B audience.
Using our website development experience, we create internal intranets for our clients. Intranets follow best practice principles of creating a highly usable, on-brand digital experience, targeted to your staff to improve your processes, efficiency and internal communications.
We create websites which follow guidance from W3C relating to the Web Content Accessibility Guidelines (WGAC). This ensures the websites we build are accessible to people with disabilities and include features such as the proper use of alt tags, text alternatives and keyboard navigation functionality.
Integrations to maximise the potential of your systems
We integrate web analytics platforms such as Google GA4 via Google Tag Manager to track and analyse website performance, user behaviour and conversions.
Cookie consent management
For strong GPDR cookie compliance we will integrate your website with a consent management platform (CMP). We have partnered with Cookiebot by User Centrics and recommend their platform. We also have experience with a number of other platforms including Quantcast, OneTrust and Civic.
We can connect your website with many external systems which have an API available. Typical requirements include CRMs, stock management, HR systems and social media platforms.
We can integrate your website with a range of CRM systems including (but not exclusively) Hubspot, CiviCRM and Salesforce allowing contacts to be added directly into your prospect lists for follow-up and pipeline management.
Service Level Agreements (SLA)
All websites and digital offerings are supported by one of our flexible support plans. Our SLA plans provide access to a range of services including creative, copywriting and development in a simple to operate, low administration process.
First impressions count, using solid strategic foundations, we build you a brand your audience will resonate with and remember.
See how we leverage the full range of offline and digital channels to deliver successful campaigns.