After around 15 years in B2B communications roles for blue-chip companies on three continents, Hugh is now a senior KISS associate. He enjoys working with leadership teams facing change – which might be M&A activity, a project, launches, new leaders or CEOs. He starts with the strategic goal then does what’s needed – develop stories, deliver internal comms, train media-facing staff, or simply help the in-house team.

He has also recently developed KISS workshops based around storytelling and managing corporate reputation.

He is also a bit of a magpie – he loves learning about shiny new concepts and technologies. So far that’s included a smart-home kit to watch pets, 8K TVs and solarpanels on the moon.