Adam is Head of Digital at KISS, working with clients to define and realise their digital strategy. He oversees the entire lifecycle of projects, ensuring experience and engagement is at the heart of all digital output.

Trained in interface design, he has a deep understanding of user behaviour. He works closely with clients and KISS’s strategists to understand and optimise customer journeys which underpin the following creative and activation phases across the digital spectrum.

As KISS’s digital lead, his remit is to empower the team with specialist and current knowledge, ensuring processes and systems are optimised, while adhering to our ISO accreditation.

He began his career as a web designer and worked on accounts for Credit Suisse, Titleist and Multiyork before founding a digital agency in 2003. He was its Creative Director for 10 years, managing and designing web-led projects for the likes of Heinz and numerous global sponsors of four Olympic and Winter Olympic events. Brands he worked on during this time include TUI, Deloitte, Samsung, Nokia, Wimbledon, BMW, Audi and BT. In 2013 he sold his share of the business to pursue a freelance lifestyle working for various creative tech-led agencies in Cambridge and London. He joined KISS full time late in 2014 after a period of contracting for the agency.

Adam has become very active with KISS's PROI membership, most recently running an omnichannel strategy workshop with our 30+ European agency partners at the PROI conference in Poland with KISS Managing Director Sarah Reakes going through an international campaign with a process that's transferable across multiple business objectives. Following this they facilitated a workshop, where groups were tasked with developing persona profiles based on their customers in a process that Adam often leads at the start of a digital project.