Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 0:03 min
The transformative power of language in B2B communications
21 October, 2024

Managing your brand in the world of deepfakes and propaganda

‘Fake news’ is no longer newsworthy. Online ‘news’ sites proliferate daily, and fake news has become a sad reality.

18 May, 2021

Bold opinions – what you should expect from your agency

In work – and life – there are times when opinions from specialists are crucial and can have huge value. Will that …

28 April, 2021

I’m sorry but… this Pandemic is a big opportunity!

Brits are known as big apologisers – a few tongue-in-cheek surveys show the average British person apologises 4,380 …

13 April, 2021

Bold. One of my favourite words.

I feel there’s a real once-in-a-generation opportunity for bold steps by brands in the next few months.

07 April, 2021

Failure: Own your scars

I was part of a heartfelt and powerful session on failure, as part of the recent Rising Festival.

25 March, 2021

Balancing your brand’s long-term health with short-term activation

This over focus and reliance on digital has pulled all areas of marketing into the realm of performance, leaving …

02 March, 2021

Using LEGO to break down walls

My daughter recently spent a happy afternoon building an elaborate cable-car system to transport an old phone above our …

25 February, 2021

Brand strategy and your North Star

We live in strange times. One of my coping strategies when I start to feel overwhelmed is to ask myself ‘if I could …

25 January, 2021

Lessons from Lockdown

Looking back on 2020, one of the few upsides was how big upheavals can be a once-in-a-generation chance to quite …

11 January, 2021

Starting Strong

Like most of you no doubt, I had plenty of time over the holiday period to reflect on how confronting 2020 was...

14 December, 2020

The psychology of uncertainty – and how to use it

We are uncertain of almost everything these days, but why do some businesses seem to handle it better than others, even …

04 December, 2020

Sheds and what we can learn from them

We recently acquired a second-hand shed for free: meaning we had to go and dismantle it, move it to my garden and …