Justine is a communications specialist who has worked in PR for over 25 years. She has in-depth experience in reputation management and brand and profile building – helping companies manage their communications, influence stakeholders and gain market share.
Her career started in agency, working for a technology PR specialist on brands including Logitech, Seagate Technology, and AEG, before moving to London to work for a larger, more generalist b2b and b2c agency in the heart of Soho.
Her next role brought her client-side, working in-house at LeasePlan, the world’s largest vehicle leasing company where Justine headed up UK PR and internal communications.
A move to Cambridge then took Justine back to agency, working with a science and technology specialist. This was followed by a number of years freelancing, working with companies such as OneSource, IET and Aon Accident Management, whilst also balancing a young family.
Justine set up KISS PR with Simon Fryer and Richard Bland in 2010, growing the agency year-on-year, and building up a multi-talented team of PR professionals. The agency was recently shortlisted for the Best Small Consultancy and won a CIPR PRide Award for Best Corporate and B2B Campaign.
Over the years, Justine has worked across many sectors, including professional services, technology, healthcare, life science, not-for-profit, energy, food and engineering. Client experience includes UniChem, Hain Daniels, Snap-on Industrial, Durbin, Optimax, Bacs, IMServ and Mencap.