With many online influencers beating national newspapers for engagement levels and eyeballs, influencer engagement is increasingly becoming a central part of PR briefs. We work closely with influencers across a number of key sectors, including technology, science and education, to create brand partnerships and seed stories.
We use cutting-edge social media listening tools that will identify your top influencers and understand your influencers’ communities, enabling us to target them appropriately, creating the right content and information for them to disseminate to their audiences.
Once influencers have been identified, we work with them in a variety of ways, often entering into partnerships that enable us to deliver earned or owned media coverage for your brand in the right communities. We also look beyond online presence to work with influencers across other channels, including traditional media and events.