Victoria has a passion for science and communication. Prior to joining KISS, she studied Biology at the University of Manchester, before specialising in her final year and graduating with a BSc (Hons) in Zoology.
By harnessing her understanding of science and her marketing experience, Victoria is able to work with her clients to develop campaigns that are technically accurate and truly resonate with the target audience.
She is an accredited member of the Associate of British Science Writers and a member of STEMPRA. As an Account Director, Victoria has been responsible for leading many content marketing accounts, seeing the value in utilising ideas across paid, owned and earned media.
Her expertise spans many aspects of science and technology, including pharmaceuticals, healthcare, agriculture, energy, environment, the internet of things and the life sciences. Clients she has worked on include Bayer’s Crop Science division, Cycle Pharmaceuticals, UNEP-WCMC, The Taymount Clinic and The Royal Society of Chemistry.
In 2016, Victoria was invited to join PROI agency fischerAppelt’s Berlin office for a week of knowledge exchange and building relationships with our PROI colleagues. Victoria has also attended several of the PROI conferences, including facilitating a workshop at the Bucharest meeting on the power of emotion in B2B marketing. Several of Victoria’s clients have utilised the global insight and resources KISS has access to, via the PROI, and this is strengthened by the relationships she has built with marketing experts in PROI agencies over the years.
Victoria’s interests include most sports – she’s captained the KISS Chariots of Fire team several times and is a keen hockey player. Proceed with caution if you ask her about her latest game and haven’t got at least ten minutes to spare.