Insights from our experts
Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.
05 February, 2018
How living your brand values can turn a lead into gold
Values. Look at any major brand from any industry, be it Google or Airbnb, Coca-Cola or Starbucks, and you’ll see that …
05 February, 2018
Sue Cartwright joins as Account Director at KISS
KISS has continued to expand its senior management experience with the appointment of Sue Cartwright as Account …
30 January, 2018
Why I’m not going on a diet
We’re almost at the end of January, and I haven’t yet broken a New Year’s resolution. I’ve eaten the occasional biscuit …
15 January, 2018
We’re all Fontaholics
Before I start droning on about the power of fonts and how they influence the way we see words, let’s get one thing …
09 January, 2018
Three reasons transparency is vital: anger, villages and tomatoes
From Triodos Bank to Abel and Cole’s organic food, some brands have made their values clear and made transparency a …
05 January, 2018
Discourse, debate and disagreement: how to work in 2018
Perhaps one of the biggest conversations of 2017 was about conversation itself. What was allowed to be spoken and …
02 January, 2018
From university to agency
I was recently invited to attend an engagement event at the University of Westminster – I was asked to discuss how I …
22 December, 2017
Mirror me
Writer Sathnam Sangeera talked movingly in a recent interview of visiting Wolverhampton public library at the age of …
15 December, 2017
What inspires you?
Christmas isn’t usually an inspirational time of year for me. When the days darken and snow begins to fall, I would say …
12 December, 2017
The demise of stuff?
It’s a fact. We’re all buying less stuff. But we’re still spending more. The past decade has seen the gradual rise of …
04 December, 2017
What GDPR means for marketing
It’s one of those great industry ironies: in the world of communications, the acronym is king. Whether it’s SEO or B2B, …
29 November, 2017
Brand articulation: New Year, new you?
By any stretch of the imagination, 2017 has been an eventful year. But as we dig the ice scrapers from our gloveboxes, …