Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 3:15 mins
29 November, 2017

Brand articulation: New Year, new you?

By any stretch of the imagination, 2017 has been an eventful year. But as we dig the ice scrapers from our gloveboxes, …

29 November, 2017

Christmas advertising on both sides of the pond

As an American, I was first exposed to the John Lewis Christmas adverts while studying at the University of Oregon in …

28 November, 2017

Black Friday or Black Hole? It’s a strategic decision

The worst of the shopping frenzy may have passed, but one thing Black Friday makes clear is which supply chains take …

22 November, 2017

Look sideways to innovate

You don’t have to spend much time browsing the news to come across a host of big problems facing the world. But while …

06 November, 2017

The Innovation Forum is sponsored by KISS

KISS is delighted to announce it will be sponsoring The Innovation Forum Leaders Conference, taking place in Oxford on …

02 November, 2017

I’m in pain

I broke some fingers recently in a bike crash – unfortunately not too uncommon living in a cycling city! My recovery …

23 October, 2017

Cycle Pharmaceuticals appoints KISS

Cycle™ Pharmaceuticals, a pioneering pharmaceuticals company based in Cambridge, has appointed KISS Communications to …

02 October, 2017

Key steps to digital clarity /Add customer colour

Clients come to us with what they often call ‘digital chaos’ every day. As a senior leader in marketing, how do I …

02 October, 2017

The humble battery is rewriting the rules

Last week, James Dyson announced a further billion pounds investment in a new electric car, sensing a huge market …

28 September, 2017

Starting out at KISS

Scary, intimidating and daunting are the only three words I could have used to describe my first week at the University …

27 September, 2017

Prehistoric Lessons in Communication

During my time in Cambridge, I spent a Saturday morning in The Fitzwilliam Museum. On the lowest level, in the museum’s …

27 September, 2017

What’s Foreign to Your Customer?

As part of our mutual partnership with PROI Worldwide, the team at KISS kindly agreed to host me for a little more than …