Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 4:27 mins
24 September, 2018

11 things I’ve learnt in 11 years of running an agency

18 September, 2018

Why proofreading is like goalkeeping

10 September, 2018

How will Nike’s Kaepernick ad impact brand perception?

06 September, 2018

Holiday? What holiday? Refocusing on work after a spell in the sun

31 August, 2018

3D printing: a world of possibilities

The technology behind 3D printing has a huge range of applications, from enthusiasts printing small plastic objects at …

24 August, 2018

Mood boards: a picture tells 1,000 words

Pictures work in advertising and communication. Humans respond emotionally to images. From the earliest cave drawings …

21 August, 2018

Style guides: if content is king, consistency must be queen

Any company that generates a lot of content would benefit from having a style guide. If you’re not familiar with the …

16 August, 2018

Micro-targeting: the good, the bad and the unethical

Reaching a niche audience to influence purchase, decision making or signing up to a newsletter is an important KPI for …

13 August, 2018

All in the mind: using psychology in sport and business

England’s success in the 2018 World Cup, which saw the team get to the semi-finals for the first time in 28 years, has …

09 August, 2018

My internship: a great introduction to the communications industry

Looking back nearly two years, to the beginning of my internship at KISS, I realise how valuable and important it was …

06 August, 2018

Print vs digital: print textbooks hold their own in the digital world

More than one in ten (13 per cent) teachers and publishing professionals think that printed school textbooks will cease …

03 August, 2018

Phones in schools – distraction or learning aid?

At KISS we believe in the value and importance of sharing our knowledge with people looking to visit us for work …