Insights from our experts
Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.
30 July, 2018
What can Team Sky teach us? 5 tips on media training
With a relatively recent vested interest in cycling, the nation has been become more and more absorbed with the Tour de …
26 July, 2018
Internships can offer fantastic opportunities, but the devil is in the detail
24 July, 2018
Working mothers: we become experts in separation
Cindy Gallop, former chair of the US branch of advertising agency Bartle Bogle Hegarty, recently said: “Mothers are …
19 July, 2018
Going over to the dark side? Switching from journalism to PR
Moving from journalism into a communications role is frowned upon in some newsrooms. ‘Gamekeeper turned poacher’, …
16 July, 2018
Owned, earned or paid? Content marketing in plain words
I remember searching “content marketing” several years ago feeling rather exposed, because I didn’t actually understand …
11 July, 2018
Semi-final semantics: we need to belong – especially now!
“Ladies and gentlemen we will shortly be landing at London’s Heathrow Airport…”
09 July, 2018
How we get our news is changing – or is it?
04 July, 2018
Technology in the classroom: 9 out of 10 teachers say it improves the quality of education
Nine out of ten teachers are interested in using educational technology, or edtech, in the classroom but only half of …
02 July, 2018
Crisis communications: how the Philadelphia 76ers survived #ColangeloGate
The drama surrounding the professional American basketball team the Philadelphia 76ers has been one of the most …
29 June, 2018
Could machines take over public relations?
KISS CEO Simon Fryer discusses the pioneering research from the Chartered Institute of Public Relations, which has …
27 June, 2018
Cannes Lions: have the Lions lost their roar?
The Cannes Lion award winners have been named for 2018, but this year’s festival has been a little different to …
25 June, 2018
Advertisers add to World Cup feel-good vibes
As an avid football fan (those who follow me on Twitter know well my passion for @LFC), I had thought this year’s World …