Insights from our experts
Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.
19 April, 2018
Cinema advertising: how brands can cut through the clutter
As the old saying goes, timing is everything. This is especially true with marketing, but rarely are there …
16 April, 2018
Should brands ditch Facebook? Discussing the pros and cons for businesses
With Facebook on the news radar on a weekly basis, and the Cambridge Analytica scandal, it has really made me ask the …
10 April, 2018
Abducted by aliens
You’d think that in the overall scheme of things, the threat of abduction by aliens would be towards the lower end of a …
04 April, 2018
Navigating edu tech - why universities need to up their game
My boss would probably prefer not to know this, but I was a bad student for most of my life. This was because I was …
29 March, 2018
PR analytics: don’t be a dinosaur!
I recently attended an event discussing best practice in PR measurement and evaluation and, whilst most PR …
26 March, 2018
Crisis and reputation: what can Facebook and Oxfam teach your business?
22 March, 2018
Toxic masculinity and other opportunities
At a Most Contagious event in London towards the end of last year, there was much talk about ‘toxic masculinity’ and …
20 March, 2018
KISS sponsors this year's TEDx Cambridge University
KISS was proud to be one of the sponsors of this year’s TEDxCambridgeUniversity, which took place on Saturday (17th …
13 March, 2018
Presenting your offering
Offerings to gods have been a part of human history for as far back as you care to go. Brand offerings to consumers, …
08 March, 2018
Seeing is believing: Why we need more female role models in the workforce
As a female MD and perhaps more importantly as a mum of three daughters, I feel the need to say something about women …
05 March, 2018
Hunkvertising
When we talk about objectification, many people might assume that it’s a reference to women. But male objectification …
27 February, 2018
The Big Picture
It’s an overused cliché, but a picture does tell a thousand words. So for the creative industries, great images are the …