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Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 3:39 mins
19 April, 2018

Cinema advertising: how brands can cut through the clutter

As the old saying goes, timing is everything. This is especially true with marketing, but rarely are there …

16 April, 2018

Should brands ditch Facebook? Discussing the pros and cons for businesses

With Facebook on the news radar on a weekly basis, and the Cambridge Analytica scandal, it has really made me ask the …

10 April, 2018

Abducted by aliens

You’d think that in the overall scheme of things, the threat of abduction by aliens would be towards the lower end of a …

04 April, 2018

Navigating edu tech - why universities need to up their game

My boss would probably prefer not to know this, but I was a bad student for most of my life. This was because I was …

29 March, 2018

PR analytics: don’t be a dinosaur!

I recently attended an event discussing best practice in PR measurement and evaluation and, whilst most PR …

26 March, 2018

Crisis and reputation: what can Facebook and Oxfam teach your business?

22 March, 2018

Toxic masculinity and other opportunities

At a Most Contagious event in London towards the end of last year, there was much talk about ‘toxic masculinity’ and …

20 March, 2018

KISS sponsors this year's TEDx Cambridge University

KISS was proud to be one of the sponsors of this year’s TEDxCambridgeUniversity, which took place on Saturday (17th …

13 March, 2018

Presenting your offering

Offerings to gods have been a part of human history for as far back as you care to go. Brand offerings to consumers, …

08 March, 2018

Seeing is believing: Why we need more female role models in the workforce

As a female MD and perhaps more importantly as a mum of three daughters, I feel the need to say something about women …

05 March, 2018

Hunkvertising

When we talk about objectification, many people might assume that it’s a reference to women. But male objectification …

27 February, 2018

The Big Picture

It’s an overused cliché, but a picture does tell a thousand words. So for the creative industries, great images are the …