Insights from our experts
Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.
01 February, 2019
Focus groups – improve your qualitative research and inform your strategic thinking
I first realised how valuable focus groups could be for gathering high-quality data when I was doing my PhD. I was …
28 January, 2019
Agriculture and AI: improving food security for the future
A major 2016 McKinsey report ranked the ‘Agriculture and hunting’ sector the least-digitised of all sectors, 22nd of 22 …
22 January, 2019
The apprentice: from admin trainee to e-comms expert
When KISS Senior Account Executive Lacey Thornton was a teenager, she dreamed of a career in acting or singing. But a …
18 January, 2019
Making the most of apprenticeships
14 January, 2019
Newcomers are shaking up traditional insurance and banking practices
New players are shaking up key assumptions about how banking and insurance work, and offering something a bit novel to …
10 January, 2019
Using influencers to increase a brand’s exposure
Changes in the way people get their information have led many brands to turn to influencers as part of the marketing …
07 January, 2019
How research can help brands reconnect with their customers
Consumer goods giants like Proctor & Gamble typically spend a year or two researching consumer attitudes before …
03 January, 2019
Dyslexia and me: how being ‘wired’ differently has made me more creative
21 December, 2018
Blogging to boost business: don’t be last to join the party
18 December, 2018
Blurring the lines: PR and social trends for 2019
The last 12 months have seen a wealth of PR and social campaigns to keep media commentators busy
13 December, 2018
10 ways to increase SEO and drive traffic to your website
Search engine optimisation (SEO) has become an important aspect of PR and marketing
10 December, 2018
KISS creative team grows in strength with the appointment of new designers
Graphic Artist Andy McLaughlin and Senior Designer Matt Sanderman both bring years of experience to KISS