Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 3:27 mins
14 January, 2019

Newcomers are shaking up traditional insurance and banking practices

New players are shaking up key assumptions about how banking and insurance work, and offering something a bit novel to …

10 January, 2019

Using influencers to increase a brand’s exposure

Changes in the way people get their information have led many brands to turn to influencers as part of the marketing …

07 January, 2019

How research can help brands reconnect with their customers

Consumer goods giants like Proctor & Gamble typically spend a year or two researching consumer attitudes before …

03 January, 2019

Dyslexia and me: how being ‘wired’ differently has made me more creative

21 December, 2018

Blogging to boost business: don’t be last to join the party

18 December, 2018

Blurring the lines: PR and social trends for 2019

The last 12 months have seen a wealth of PR and social campaigns to keep media commentators busy

13 December, 2018

10 ways to increase SEO and drive traffic to your website

Search engine optimisation (SEO) has become an important aspect of PR and marketing

10 December, 2018

KISS creative team grows in strength with the appointment of new designers

Graphic Artist Andy McLaughlin and Senior Designer Matt Sanderman both bring years of experience to KISS

04 December, 2018

Disrupting the energy market

October’s Intergovernmental Panel on Climate Change (IPCC) had one simple message – we need to act now and act …

30 November, 2018

Distilling human truths: why marketing benefits from high-quality research

Matt Higgs joined KISS in the spring of 2018, bringing with him years of experience in research into brand strategy

29 November, 2018

Taymount Clinic media campaign nets KISS a CIPR PRide Award

KISS has won the Silver Award in the Consumer Relations Campaign category of the Anglia Thames and Chiltern CIPR PRide …

23 November, 2018

’Tis the season to be discussing Christmas ads

The build-up to Christmas starts earlier every year…