Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 4:09 mins
30 April, 2019

Lessons from Jacinda Ardern – a strong voice and vision in action

I’ve been lucky enough to live in New Zealand, and I’ve followed and admired Jacinda Ardern since she became Prime …

24 April, 2019

The real power of a purpose

The NHS brand itself is let down by the lack of a vision and joined-up service. So what can the rest of us learn?

15 April, 2019

Don't fail at the final hurdle - why hashtags matter

I recently attended a global tech event and at each stand I visited I was bombarded with a bundle of marketing info, …

09 April, 2019

Lessons from a humble bike shop

I’m lucky to live in a cycling city, with one of the country’s highest bike-shop counts per head. The independents …

01 April, 2019

Spring trend watch – look outside your industry for fresh insights

When Facebook launched in 2004 your profile page offered two options under ‘gender’ – now there are about 60 ‘custom’ …

28 March, 2019

Have courage – avoid being overwhelmed by sticking with the right kind of data

Now, more than ever, it’s critical to focus and simplify the challenges that we face to deliver communications with …

21 March, 2019

A disastrously successful campaign

Usually, an advertising campaign is applauded when it produces rapid, tangible changes in audience behaviour. …

18 March, 2019

The Rising Festival – making a mark on International Women’s Day

KISS was one of the sponsors of the event which is held each year by The Rising Network – an organisation which …

14 March, 2019

The #AIinPR Conversation

This week KISS hosted the CIPR East Anglia AI in PR event. Professionals from within the communications industry …

06 March, 2019

Boardroom monoculture means missed opportunities

I was genuinely surprised, shocked even, when I read in a global study by Ipsos to mark International Women’s Day that …

22 February, 2019

CES2019: Daniel gives a technology recap ahead of MWC19

Every year, tech updates at CES are becoming less about showing off a single product and more about showing the …

18 February, 2019

What’s a student worth?

The longest relationship in your life is with your siblings – luckily my brother and I are quite close. There aren’t …