Insights from our experts
Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.
19 November, 2019
APG Noisy Thinking – is it possible to plan long-term anymore?
Last week, strategists of all persuasions assembled at Google HQ’s to attend the Account Planning Group's (APG) latest …
12 November, 2019
The audience you can’t do without
Today’s news is generally depressing and often divisive. As I write, the obvious candidates are Trump, Brexit and the …
07 November, 2019
World Cup Lessons
I really enjoyed the Rugby World Cup, and we should be pretty proud of how England played. I’ve always disliked sports …
04 November, 2019
Influencer marketing – it’s as easy as 1, 2 ,3
I was recently at the EMEA PROI conference in Prague and was asked several great questions around influencer marketing …
29 October, 2019
KISS team continues to grow
KISS has announced the appointment of David Isaacson to the role of Head of Strategy, Laura Ketteridge as Senior …
18 October, 2019
Managing your brand in a ‘fake news’ world
‘Fake news’ isn’t even news any more. Donald Trump is right in one way: as online ‘news’ sites proliferate daily, and …
08 October, 2019
Admitting weakness is not a weakness
KISS junior strategic planner James, who recently completed an MSC in Brand Leadership at the University of East …
30 September, 2019
Proud to be a member of the Public Relations Organisation International (PROI)
Last week three of us headed over to the European PROI conference in Prague. This year’s theme was centred on ‘Building …
26 September, 2019
Storytelling needs to be at the heart of what you do
At KISS we’re firm believers in the power of engaging with audiences and doing this through emotional brand …
24 September, 2019
The power of words
Some words are so powerful they are banned.
17 September, 2019
Declutter your brand
I recently read another piece on decluttering your home, as espoused by clear-out guru Marie Kondo. This got me …
05 September, 2019
Social credit is starting to bite
YouTube bristles with ‘Black Mirror’ reviews, some deciding which of its dystopian views of tech gone wrong is nearest …