Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

The impact of Covid-19 has meant it is crucial for brands to understand consumer behaviour quickly in order to maintain …

If you’re a marketer old enough to have worked through the recession of 2007-8, you might think you know how the next …

Covid is proving to be both a major threat and a major opportunity in tertiary education, but it seems to me no one is …

I think we can all agree (politics aside) that navigating the messaging around Covid-19 was never going to be easy. …

The UK has always had a successful agri sector – but the challenges right now are without precedent, from pandemic …

In my last blog I touched on the opportunistic strategy of colliding activism and behavioural change marketing to help …

Today’s education providers have a real opportunity to stand out by swiftly reconsidering their customer experience.

As we have said recently, a lot of well-qualified economists and commentators suggest we’re quite likely facing a ‘W’ …

As a marketer preparing for the next 12 months it would be easy to feel overwhelmed or uncertain, even fearful. Here …

With the explosion in influencer marketing - the industry was worth $2bn in 2017 and is set to reach $15bn by 2022 - I …

It starts with an injustice, which manifests into anger and frustration. It then turns into a movement, which is …

The pandemic is rewriting the rules of customer experience. But what do Covid’s sudden seismic shifts mean for …