Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 3:48 mins
30 March, 2022

‘Creative power drives efficiency’

While it’s true that pubs and hospitality have suffered hugely during the pandemic, the owners of Corona beer are …

11 March, 2022

Seismic shifts

Is your brand ageing well? And are you tracking the seismic shifts in your market?

17 January, 2022

'Happy Place’ – the only way we’ll get what we really need

A month in and I don’t have big predictions for 2022.

03 December, 2021

Becoming Ebanana Scrooge…

We all love a Christmas ad, and God knows many of us have had a tough year and could do with a laugh. But this year …

25 November, 2021

The Power of Comms

A lesson from New Zealand.

18 November, 2021

Tents and marketing – a link?

Every Summer we move into a tent for a week or two, and to me the world of camping is a great template for thinking …

10 November, 2021

Cambridge, the climate and technology

COP26 has left us with some pretty stark headlines – all preceded by the damning IPCC climate change report.

17 August, 2021

Now’s a good time to talk purpose and football!

Here in Britain, it seems we don’t respond to cheerleading or flag-waving – but we do respond to a rallying cry.

02 August, 2021

The danger of being ‘me too’ about sustainability

Sustainability has become a mainstream strand of brand communications, and not just in B2C. However, some of it feels …

03 June, 2021

Let’s talk about hybrid working

We have a once-in-a-lifetime chance to reinvent the work world for good – and for those of us who have worked in an …

18 May, 2021

Bold opinions – what you should expect from your agency

In work – and life – there are times when opinions from specialists are crucial and can have huge value. Will that …

06 May, 2021

Is it time to start being brave?

And what does it mean to be brave? We had a great debate about it here at KISS.