Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 2:49 mins
03 December, 2021

Becoming Ebanana Scrooge…

We all love a Christmas ad, and God knows many of us have had a tough year and could do with a laugh. But this year …

25 November, 2021

The Power of Comms

A lesson from New Zealand.

18 November, 2021

Tents and marketing – a link?

Every Summer we move into a tent for a week or two, and to me the world of camping is a great template for thinking …

10 November, 2021

Cambridge, the climate and technology

COP26 has left us with some pretty stark headlines – all preceded by the damning IPCC climate change report.

17 August, 2021

Now’s a good time to talk purpose and football!

Here in Britain, it seems we don’t respond to cheerleading or flag-waving – but we do respond to a rallying cry.

02 August, 2021

The danger of being ‘me too’ about sustainability

Sustainability has become a mainstream strand of brand communications, and not just in B2C. However, some of it feels …

03 June, 2021

Let’s talk about hybrid working

We have a once-in-a-lifetime chance to reinvent the work world for good – and for those of us who have worked in an …

18 May, 2021

Bold opinions – what you should expect from your agency

In work – and life – there are times when opinions from specialists are crucial and can have huge value. Will that …

06 May, 2021

Is it time to start being brave?

And what does it mean to be brave? We had a great debate about it here at KISS.

28 April, 2021

I’m sorry but… this Pandemic is a big opportunity!

Brits are known as big apologisers – a few tongue-in-cheek surveys show the average British person apologises 4,380 …

13 April, 2021

Bold. One of my favourite words.

I feel there’s a real once-in-a-generation opportunity for bold steps by brands in the next few months.

07 April, 2021

Failure: Own your scars

I was part of a heartfelt and powerful session on failure, as part of the recent Rising Festival.