Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 3:00 mins
02 March, 2021

Using LEGO to break down walls

My daughter recently spent a happy afternoon building an elaborate cable-car system to transport an old phone above our …

25 February, 2021

Brand strategy and your North Star

We live in strange times. One of my coping strategies when I start to feel overwhelmed is to ask myself ‘if I could …

05 February, 2021

Staying Strong

The reaction to my Starting Strong blog was amazing, so I just wanted to share some ways we’ve found to do just that …

29 January, 2021

Resilience

I started to think more and more about the term resilience after listening to a fascinating podcast with Bruce …

25 January, 2021

Lessons from Lockdown

Looking back on 2020, one of the few upsides was how big upheavals can be a once-in-a-generation chance to quite …

18 January, 2021

Lockdown leadership – the opportunity

As a family we’ve been pretty lucky through lockdown but frankly 2020 was a new low as Christmases go.

11 January, 2021

Starting Strong

Like most of you no doubt, I had plenty of time over the holiday period to reflect on how confronting 2020 was...

14 December, 2020

The psychology of uncertainty – and how to use it

We are uncertain of almost everything these days, but why do some businesses seem to handle it better than others, even …

04 December, 2020

Sheds and what we can learn from them

We recently acquired a second-hand shed for free: meaning we had to go and dismantle it, move it to my garden and …

26 November, 2020

Straight talking for in-house marketers

A quick Q+A with our MD Sarah

17 November, 2020

Food for the soul: our award-winning pro bono partnership

Cambridge Curiosity and Imagination (CCI) is an arts and well-being organisation that we’ve worked with on a pro bono …

09 November, 2020

Science Comms – a how-to guide for times like these

One odd silver lining these days is that the amorphous topic of ‘science’ and its value in our lives is much more …